Our Research Trials

ODIN PASS is supporting a number of mobility as a service (MaaS) / multi-modal subscription trials in Australia. You can find out more about each of these research trials below.

Gold Coast MaaS Trial

As part of a new iMOVE Australia research project, ODIN PASS is being made available to individuals living and/or working on the Gold Coast to better understand how this kind of mobility pricing could encourage a greater shift towards active, shared and public transport, and ultimately whether the program can be run sustainably as it expands to a greater range of users. This research project also aims to investigate some of the potential impacts of mobility as a service (MaaS) on the broader transport system, including the impact on road congestion.

This research project will run mid-2024 until late 2026, and is funded by Queensland Department of Transport and Main Roads (TMR), Gold Coast City Council, The University of Queensland, Queensland University of Technology and Griffith University, as part of a federally co-funded iMOVE Australia project.

You can find out more about this research project at iMOVE’s website, and about the details of the trial here.

Tourism Mobility as a Service

ODIN PASS offered our bundles as part of a Tourism-focused MaaS research trial, led by Griffith University, at Brisbane Open House 2024. This research trial was part of an Advance Queensland Industry Research Fellowship Project supported by Queensland Department of Transport and Main Roads, Griffith University, Beam Mobility, Neuron Mobility, Brisbane City Council and Townsville City Council.

The aim of this project is to understand how multi-modal subscriptions can support tourism activities, and in particular, be extended beyond transport to include other offers, such as: food, attractions, and accommodation.

You can find out more about the Brisbane Open House 2024 trial here.

You can also find out more about this research project at Griffith University’s website.

The University of Queensland MaaS Trial

The UQ MaaS Trial was the first and original research trial for ODIN PASS. The project has been running since 2020, with the official trial launching in July 2021. The program was co-funded by Queensland Department of Transport and Main Roads and The University of Queensland as part of a federally co-funded iMOVE Australia project.

Over the course of three years, over 60,000 mobility subscriptions were sold to more than 12,000 unique users participating in the program. The research project focused on learning what was involved in establishing a MaaS program, what were the processes and business components required, how did the offering of this form of mobility pricing affect user behaviour, and ultimately, was there a sustainable business model for operating a MaaS program.

As one of the largest MaaS programs globally, this research project provided great insight into the future potential for multi-modal subscriptions, and while not all elements of the project were successful, ultimately the program was able to support more than 2.6 million trips, and be delivered on budget. A number of research questions came out of this project, which are now being investigated as part of the Gold Coast MaaS trial.

You can find out more about this research project at iMOVE’s website.